Food Med

UX Design


Create a community that allows users to crowd source potential medical solutions from natural products based on personal results and validate their solutions through professional medical channels.


I conducted initial user research, defined key personas, user journeys, storyboards, designed a paper prototype, usability testing, and a hi-fidelity prototype to test user interaction.

My Role

I ran a 6-week study based on design thinking methodology, which includes the five stages of the UX design process: empathize, define, ideate, prototype & test. Through the UX Design process, I found a need to create a community that allows users to crowdsource potential medical solutions from natural products based on individual anecdotal results and validate the solutions through professional medical channels.

The Journey


I surveyed 20 participants ages 24-50 using google forms to get a general pulse on interest and concerns in using healthy remedies

Affinity Diagram

I then created an affinity diagram to synthesize all the information gathered from the survey. I started grouping information to define the problems further, gain deeper insights, and develop new ideas.
kickstarter logo
gofundme logo
indiegogo logo
pattern logo
gogetfunding logo
Reward Donors
Fundraising Term
100% or no payout
Pay per transaction / Goal doesn't have to be reached
Fixed or flexible
Pay per subscription
Goal doesn't have to be reached.
Match Fundraising with Charity
Delivery of Payment
At once
At once
At once
At once
Processing Fees
3% to 5%
2.9% + $.30 per transaction
Plus $.35 each pledge

Competitive Analysis

I performed a competitive analysis to see products and services that addressed problems. I found that the concept was unique; I then completed a competitive analysis of indirect competition from ideas brainstormed from the affinity diagram.


Since I didn't find any direct competition, to further ensure, I'm investigating the correct problems. I took a step back and created a Goal-Directed persona from the information I organized from the affinity diagram. I step outside of myself and get an idea of what I need to understand the user story.


The insights I gained from the survey and the analysis, I needed more in-depth insights gained through interviews.   I recruited people who represented my users' sample to fill the knowledge gaps and understand potential users' stories.

User Task Flow

Based on the interviews and the journey map findings, I created a user task flow to start building.

A User Journey Map

A user journey map aims to understand how the experience to find gaps for designing the product and service. The objectives were to determine how a user decides when to seek medical attention. Understand steps involved with discovery, diagnosis, and treatment
This was my first research project that had some challenges. However, I learned to synthesize information to find a possible practical solution for a common problem.

The FoodMed research led me to find a need for an app that allows users to discover and document a remedy for a particular problem and share that data with medical experts. This approach enables crowdsourcing funding to validate potential therapies, creating opportunities for medical advancement and encouraging a healthy lifestyle.


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