Food Med

UX Design
Key Goal
Create a community that allows users to crowd source potential medical solutions from natural products based on personal results and validate their solutions through professional medical channels.
Responsibilities
User experience
Visual design
Timeline
Project timeline: 2.5 months
Tools
Sketch, Figma, Lucid Charts, Photoshop, Illustrator, Keynote and Google Forms
OVERVIEW
Allopathic medicine (mainstream medicine) over looks the power of nutrition and dietary changes. Potential remedies and treatments are usually unsubstantiated and labeled as,”quackscience". Food Med democratizes the understanding of nutrition and dietary changes by allowing people to crowdsource studies on potential natural cures, fund official scientific studies, and compare results with one another to verify effects. Also, users can inspire medical researchers and other medical professionals by documenting their own experiments. They can then raise money to have the experiment re-created and evaluated by medical professionals.

PROBLEM STATEMENT
With the rising cost of healthcare the health conscious consumer needs a way to validate the medicinal properties of natural products to find more cost effective ways to treat/prevent chronic disease. We have the opportunity to give users the ability to inspire, crowdsource, and sponsor medical studies to validate/debunk natural products.

SOLUTION
To support medical advancement from natural products we’ll build an app that allows consumers to share, discover, and fund the studies to validate potential natural cures and treatments of diseases. The app will fund studies to discover efficacy of products that normally would not receive much attention from the private sector. The app will give users the ability to better maintain health, reduce the cost of health care and allow pharmaceutical companies a cost effective way to explore other components to synthesize.

COMPETITIVE ANALYSIS
To identify any market gaps. There is no product in the market like Foodmed, however there were other crowdsourcing sites that were used to help fund charity and/or users services & products.


kickstarter logo
gofundme logo
indiegogo logo
pattern logo
gogetfunding logo
Kickstarter
Reward Donors
Yes
No
Yes
Yes/Content
No
Fundraising Term
100% or no payout
Pay per transaction / Goal doesn't have to be reached
Fixed or flexible
Pay per subscription
Goal doesn't have to be reached.
Match Fundraising with Charity
No
Yes
No
No
No
Delivery of Payment
At once
At once
At once
Subscription
At once
Processing Fees
3% to 5%
2.9% + $.30 per transaction
Plus $.35 each pledge
2.9%
2.9%
PARTICIPANT SURVEY SUMMARY
This survey was conducted using Google Forms and consists of 20 participants (both male and female) ranging from ages 24-50. Despite this, a majority of participants always consider using alternative medicine because a majority of them are concerned about possible side effects of medication. A majority of participants has never used a crowd sourcing platform and if so a majority of users may donate money to fund a study. However, the results may not be representative of the target audience because there aren’t enough crowdsourcing users in this group. Although, it may demonstrate an opportunity for an untapped market.

PAIN POINTS
PARTICIPANT SURVEY RESULTS
Based on the results of the participants survey and the competitive analysis of crowdsourcing apps, and feature sets and primary action will conclude:
GROUPINGS
USER PERSONA

Interview  
Name:

Age:

Job:

Location:

Vani

39

Medical Coder

San Diego, CA

Objective 1:


Determine how a user determines when to seek medical attention.


Objective 2:




Understand steps involved with discovery, diagnosis, and treatment.

There’s a long list of symptoms that would make me seek professional attention. Sharp pain in the chest, loss of function with any body part, extreme pain and constant pain over a long period of time.  Also, any serious trauma injury.


First, if the symptoms I have aren’t serious I’d first try to use a natural remedy.  For example sore throat, light cough or minor headache. Then I’d try the natural remedy to treat the problem. If it doesn’t work, eventually I’d use an over the counter drug to help relive the symptoms.  If the symptoms don’t improve within a few days and gets worse I then will go to the doctor to get a diagnosis to make sure it isn’t something serious. If it is something that is acute then I’ll continue using the natural treatment after the diagnosis. If conditions do not improve then I will use medicine.

Yes, I would consider trying an alternative treatment. I don’t like the side effects of a lot of medications and if I can find a natural solution that has the same effect or better I’d give it a try.

Yes, chemo and radiation is a painful and expensive process. If there was  no hope I’d do some research and try a natural remedy because I’d rather be comfortable in the process and the other method would give me more hope than an absolute with the other expensive and painful method. Also, if I were to be successful in my alternative treatment I’d love to share the information with others to help them.

1. What type of symptoms would have you seek professional medical attention?

2. When would you use a natural alternative treatment over prescription drug?

3. If you were diagnosed with a chronic illness that couldn’t be cured with conventional medicine would you consider trying an alternative treatment?

4. If you were diagnosed with a fatal chronic disease for example an aggressive form of cancer with no chance of being cured. Would you consider using a natural alternative form of treatment and share your results with others.

MAIN USER TASK FLOW
LOW FIDELITY WIREFRAMES
CUSTOMER JOURNEY &
EXPERIENCE MAP
LOW FIDELITY PAPER TEST TASKS

  1. Login & Select Disease
  2. Submit Biometrics info
  3. Understanding the validation score
  4. Home
  5. Add disease to a list
  6. Search for a list of natural treatments
  7. Search for treatment with the highest success rate
  8. View list of verified treatments
  9. Document a treatment
  10. Rate and Review a claim
  11. Like treatment
  12. Share treatment on social media
LOW FIDELITY PAPER
Test 1
LOW FIDELITY PAPER
Test 2
LOW FIDELITY PAPER
Test 3
MEDIUM FIDELITY WIREFRAME
Version 1
PROTOTYPE
Iteration 1
Task Lists
Recommendations
  1. Login / Pick Cancer
  2. Biometrics
  3. Choose most successful treatment
  4. Find list unverified treatments
  5. Find verified most recent
  6. Find top verified
  7. Save turmeric study
  8. Select first study in progress
  9. Find controlled study
  10. Document treatment
  11. Write notes
  12. Share your progress
  • Add Logo in Login
  • I’d like to see the buttons have color
  • Document should have video option
INSIGHTS 1

User 1 also did not immediately recognize donate other amount when doing the donating option. I may need to increase the contrast to make it more noticeable. I picked up an error $49.99 reads $42.00 when user confirms purchase.

INSIGHTS 1

User 1 also did not immediately recognize donate other amount when doing the donating option. I may need to increase the contrast to make it more noticeable. I picked up an error $49.99 reads $42.00 when user confirms purchase.

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