Language Wars: A COMPREHENSIVE UX CASE STUDY

Key Goal

Responsibilities

Kennedy DeSousa
Prototyping
Video
Context Story

Tatiyana Hernandez
Graphic Design
Survey

Timeline

Project timeline: 2.5 months

Tools

Sketch, Keynote, Photoshop, Illustrator and Google Forms

PROBLEM STATEMENT

Language Wars was offers a platform for language enthusiast to become close fluency in their target language. We have observed that the apps users aren't becoming fluent, which is causing users to give up or find other methods of learning a new language. How might we improve the language learning experience so that our customers are more successful based on increasing their level of proficiency?

Hypothesis

We have observed that current language apps aren’t meeting the needs of keeping language enthusiasts engaged enough to invest their time to become fluent.

Proto  Persona

Competitive Analysis

Abstract

An application with a purpose to help language enthusiast become fluent in their target language. This document hopes to go over the application's target market and audience, summary of participants survey results, a brief competitive analysis, and what this all means for the functionality of Language Wars.

Target Market and Audience

Sex: Male / Female
Age Range : 20s- 50s

Qualities

• Interested in personal development
• Academic purposes
• Communicate with family

gofundme logo
gofundme logo
kickstarter logo
gofundme logo
Social Network
No
Yes
Yes
Social Network
No
Social Network
No
Social Network
Social Network
Duolingo
Memrise
No
No
Ranking system
Ranking system no communication
Competition with users
Video Lesson / Grammatical rules
Communicate with fluent speakers in your target language / vice versa
Repetitive Grammer lessons
Uses spacial repetition for to learn phrases and vocabulary more effectively
Strengths

Participant Survey Summary

This survey was conducted using Google Forms and consists of 20 participants (both male and female) ranging from ages 18-50. Despite this, a slight majority of participants were male. A majority of participants lived outside the country. Majority of participants were learning English. A majority of users motivation to learn the language was for business, hobby, personal development and  were learning for personal development. A majority ofusers were learning a second language for Academic purposes

Pain Points

• Time time to practice and a partner to practice with
• Vocabulary
• Lack of confidence
• Finding natives to practice with
• Not having the opportunity to use the language daily
• Forgetting and not practicing
• Immersiveness
• Writing grammar and basic sentences
• Talking to improve accent
• Pronunciation
• Listening comprehension
• Learning idioms

Persona

After reviewing the data from the survey's the proto persona was found to be inaccurate.

Main User Task Flow

We believe that Language Wars will become a useful tool for . foreign language learners to achieve maximum fluency while building a like-minded multilingual and multicultural community

Vision Statement

We believe that Language Wars will become a useful tool for foreign language learners to achieve maximum fluency while building a like-minded multilingual and multicultural community

User context story

Low Fidelity Wireframes

Paper test

Test 1

Paper Test

Test 2

Medium FIdelity Wireframe

PRototype

ITERATION 1

Prototype

ITERATION 2

Take aways

Less is more

When there are too many elements in the design users get confused, sometimes even frustrated. People want things now, they don’t like to wait or have to go through many obstacles to acquire their needs..

Use Recognizable Symbols or Be Literal

The users responded well to the menu when recognizable symbols were added. Had similar positive response when added the accuracy title.

Limit Opportunity For Distractions

The main objective is to have user learn a new languageeffectively. Also users want to fell good. Introducing too manyelements in the app caused stress.

Further Exploration

Start a language aquisition study to explore how proficient and fluent multilingual speakers learned a new language.

Contact

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