San Diego Experience Design (SDXD)

MEMBER EXPERIENCE RESEARCH

Key Goal

SDXD has over 2,700 members of UX professionals in San Diego. SDXD serves its community by organizing monthly events that aim to inspire, connect, and educate members. SDXD wants to better understand members’ satisfaction levels and experiences in order to identify opportunities to improve future events.

Team

Kennedy DeSousa

Britany Johnson

Responsibilities

Survey

Timeline

Project timeline: 5 Weeks

Tools

Survey, Keynote

Methodologies & Key Questions

Survey

Understand member satisfaction levels with events.
Identify what motivates or demotivates members from regular attendance.
Identify opportunities for improving members’ experiences with SDXD.

Member Intercepts

In order to gain rich context and details about members’ experiences in the moment, we plan to conduct member intercepts at an event. Due to the current circumstances and guidelines put forth by the World Health Organization around COVID-19, this phase will be delayed until in-person events resume.

Methodologies & Key Questions

Survey

Understand member satisfaction levels with events.
Identify what motivates or demotivates members from regular attendance.
Identify opportunities for improving members’ experiences with SDXD.

CONTACT

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San Diego Experience Design (SDXD)

MEMBER EXPERIENCE RESEARCH

Key Goal

Team

Responsibilities

Timeline

Tools

Methodologies & Key Questions

Survey

Member Intercepts

Methodologies & Key Questions

Survey

CONTACT

Social Media

Projects

Contact