Content Findings for developers: Galaxy  Watch

Key Goal

Group project we performed a content strategy audit on the Galaxy watch. Afterwards each member had to come up with our own findings, infographics and tone of voice.

Team

Francesca Panullo
Mary Gillespie
Barbara Vidal
Natalia Cortez

Responsibilities

Audit (Group)
Infographics
Tone of voice

Timeline

Project timeline: 2.5 months

Tools

Photoshop, Illustrator, Google Sheets and Keynote

Infographic

Content

Tone of Voice

References:
    1.Inspiring , Samsung Global 2.Playful, Samsung US3.Conversational, Samsung Developer

    Data Visualization

    References:
      1.Link to Inventory

      Topic Map

      Interviews and surveys more medical doctors to find more pain points from the medical professionals perspective.

      References:
        1.Link to Inventory

        Overview

        Findings 1

        Samsung provide thorough resources for developer.

        Findings 2

        Samsung provides developer resources that are easy to scan and navigate

        Findings

        Findings 1

        Samsung provides thorough resources for developers .
        " Some sites failed to fully anticipates their users knowledge gaps and
        provide enough information to fill in the gaps" - Nielsen Norman Group

        Samsung anticipates developers knowledge gaps

        References:
          1.Unbridged Knowledge Gaps Hurt UX - Nielsen Norman Group

          Findings 1:

          Samsung provides through resources for developers.

          Examples 1:

          1. Maximize use of Space

          Samsung used tabs to logically Chunk Galaxy Watch Production Information.

          2. Easy to Follow

          They used big bold headers to make the topic clear

          3. More Details Provided

          Call to action for more in depth information about the subject
          References:
            1.Tabs Used Right - Nielsen Norman Group

            Findings 1

            Samsung provides thorough resources for developers.

            Example 2

            1. Show Distribution Process

            Samsung chunked with icons to show the distribution process.

            2. Easy Readability

            Sentence in the distribute overview is less than 14 words

            3. More Explanation

            Sentence in the distribute overview is less than 14 words

            Findings 2

            Samsung provides developer resources that are easy to scan and navigate.
            "...even highly educated readers crave succinct information
            that is easy to scan, just like everyone else. " - Nielsen Norman Group
            References:
              1.Plain Language For Everyone, Even Experts - Nielsen Norman Group

              Findings 2

              Example 1

              Samsung provides developer resources that are easy to scan and navigate.

              1.Show detail

              They use accordions to provide more details to describe options in the menu.

              2. Limited Use of Accordion

              They used just enough accordion to not overwhelm users.

              3.Descriptions Under 14 Words

              The description under the accordion is under 14 words.
              References:
                1.Accordions Are Not Always the Answer for Complex Content on Desktops - Nielsen Norman Group

                Findings 2

                Samsung provides developer resources that are easy to scan and navigate.

                Example 2

                1.Simple Communication

                Samsung uses simple Language to communicate to users.

                2. Backtrack with Breadcrumbs

                They make it easy for users to navigate throughout the information space.

                3.Provide Examples

                Samsung provides pictures pictures of examples showing the steps through stills.
                References:
                  1.Accordions Are Not Always the Answer for Complex Content on Desktops - Norman Nielsen

                  Bonus Findings:

                  Samsung is encouraging cultivation by showcasing events
                  and competition on the development landing page.
                  " Visual design: The visual design styling of options in an interface can influence the actions users will take. One option may be larger than the others, placed in a spot where people are more likely to look , or given particular visual weight" - Nielsen Norman Group
                  References:
                    1.Interface Copy Impacts Decision Making- Nielsen Norman Group

                    Bonus Findings:

                    Samsung is encouraging cultivation by showcasing events and competition on the development landing page.

                    1. Hero

                    Inside the big chunk the hero draws users to the events and competition

                    2. Call to Action

                    Inside the big chunk the hero draws users to the events and competition

                    1. Event

                    Developers economics survey to find more information from developers using the outside approach .

                    2. Survey

                    Encouraging designers to design mobile concepts to encourage users to participants with the brand.

                    3. Competition

                    Samsung providing awards to recognize the best designers/developers in their ecosystem.

                    4. Awards

                    Samsung providing awards to recognize the best designers/developers in their ecosystem.

                    1. Bonus Findings

                    Samsung is encouraging cultivation through events and competition.

                    Example 2:

                    Exploring the design competition

                    1. Direct tone of voice
                    2. Emphasizing the reward
                    3. Subscribe to newsletter pops up within a minute

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