Ashana Works

UX Research & UX Design

Key Goal

Ashana Works wants to better understand its members’, increase customer satisfaction and improve workflow.


Responsibilities

Survey, Interviews, Journey Map, Competitive Analysis

Timeline

Project timeline: 12 weeks

Tools

Google Forms, Photoshop
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Interview Stake Holder

Interview Stake holder

Interviewed the owner of Ashana works via cell phone for 45 minutes to understand her business and understand her goals and pinpoints.

Pain Points

  • Learning Curve - Learning different platforms is a major challenge.
  • Concerned about perception of beauty.
  • Concerned about private information
  • Monetization - How can she make make a living doing her readings.

The Process

After interviewing the subject. Created a proposal, also using my background as a photographer helped her improve her lighting by showing her how to use a beauty ring!
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Problem Statement

Problem Statement

To better understand my client, based off the notes I created a Empathy Map to take a closer look
image of memrise's language apps language list

Problem Statement

To better understand my client, based off the notes I created a Empathy Map to take a closer look

Problem Statement

Working professional struggles to perform and monetize from online tarot card readings because platforms have a steep learning curve and worried about privacy. Our solution is to offer a streamline online process to perform and monetize from readings, while hiding personal information.

Proposal

Proposal

Upon interviewing the stakeholder I was able to discover what we need to focus on to help her business grow.

Background

Ashana Works have over 1,100 members on Facebook throughout the world. Ashana works provide tarot card readings, and reiki sessions online. Ashana works wants to better understand it's members' increase customer satisfaction and improve service workflow.

Objectives & Questions

  • Understand member satisfaction levels with readings.
  • Identify what motivates or demotivates members from booking readings
  • Identify Opportunities for improving member experiences with Ashana Works.

The Process

After creating the proposal, I sent it to the stakeholder to confirm, this was inline with her vision also to make sure if there were any opportunities of improvement.

There were 2 new additions after showing her the proposal. She wanted to know if customers were interested in a subscription model and wanted to know if customers were interested in buying any products that could help them with their readings such as crystals, candles and etc.

Survey

Survey

It was time to find out what the users thought about Ashana's spiritual works! 

Steps

First, I had the client share the survey on facebook & discord however no luck.

The Process

After creating the proposal, I sent it to the stakeholder to confirm, this was inline with her vision also to make sure if there were any opportunities of improvement.

There were 2 new additions after showing her the proposal. She wanted to know if customers were interested in a subscription model and wanted to know if customers were interested in buying any products that could help them with their readings such as crystals, candles and etc.

Take Aways

Stuff